Marketing Project Manager

Integrated DNA Technologies, remote
Life Sciences/Biotech - B2B DNA Editing Reagents

2022 — 2026

My responsibilities included:

• Directed the marketing team's migration from Kapost to monday.com, accelerating content delivery by reducing campaign build times from 3 hours to 30 minutes, shortening delivery timelines from 27 to 18 days, and achieving annual cost savings of $100,000.

• Designed and implemented Kapost to Seismic and monday.com to Seismic API integrations, overseeing workflow design, metadata mapping, validation rules, and cross-system testing.

• Updated and maintained Sitefinity CMS templates, widgets, and pages using HTML, CSS/SCSS, and JavaScript.

  • Authored and maintained over 400 standard operating procedures (SOPs) and operational documents; facilitated onboarding and training on brand guidelines, legal compliance, security protocols, and operational best practices.

• Managed digital assets and campaign documentation for marketing and sales teams in Seismic, Box, and SharePoint; standardized taxonomy, metadata, and naming conventions to enhance accessibility and consistency.

• Developed automated ticketing systems in Smartsheet and monday.com, supporting over 100 tickets per month.

  • Served as communications lead for Danaher's internal LGBTQ+ employee resource group of 2,000+ active members, producing regular blog, email, and social media content.

• Directed cross-functional projects from strategy to execution using both Waterfall and Agile (Scrum) methodologies.

Community Social Manager

Crunchyroll, remote
Anime streaming service & online games - B2C

2021 — 2022

My responsibilities included:

• Managed community and social media across five Crunchyroll mobile games, including Princess Connect! Re: Dive and My Hero Academia: The Strongest Hero.

• Composed engaging content for newsletters, social media, blogs, and press releases to drive player engagement and brand visibility.

• Acted as primary liaison with Japanese licensing partners, streamlining asset and copy approval processes.

• Helped develop and launch the official Crunchyroll Discord server.

• Managed WordPress CMS updates for the gaming division using HTML, CSS, and JavaScript; performed pre-launch QA, responsive checks, and cross-browser compatibility testing.

• Developed comprehensive marketing analytics dashboards in Google Analytics and Data Studio; delivered actionable reports on engagement, website performance, and social metrics to stakeholders and leadership.

• Supervised and mentored two direct reports on the social media and community team.

Community Manager - Web & Forums Specialist

Microsoft, remote
Video games - B2C

2021 — 2021

My responsibilities included:

• Coordinated multi-channel marketing initiatives for Microsoft’s Age of Empires franchise, overseeing content updates across web, social, Steam, and Xbox platforms.

• Performed CMS updates including product pages, sales listings, user guides, and security patch notifications to ensure clear product messaging and timely communications.

• Updated WordPress, Steam, Xbox, Discord, and forum pages using HTML and CSS.

• Logged detailed bug reports and validated engineering fixes.

Senior Community Manager

Cryptic Studios, remote
Video games - B2C

2021 — 2021

My responsibilities included:

• Directed community engagement, content strategy, and social media management for Magic: Legends, a Magic: The Gathering action RPG.

• Worked directly with Wizards of the Coast licensor for brand approvals.

• Authored blog articles, press releases, forum updates, and social media posts to drive awareness and player retention.

• Coordinated web CMS updates, social media, video content, and communications across internal and external forums; oversaw release timelines, dependencies, and readiness using beta and testing environments.

• Created standard operating procedures (SOPs) and messaging strategies that enhanced communication internally and externally.

• Performed cross-browser compatibility QA and validated developer fixes.

Senior Marketing Manager, Content

Humble Bundle, San Francisco, CA
E-commerce - B2C

2019 — 2021

My responsibilities included:

• Promoted from Content Strategist to Senior Marketing Manager, Content; served as brand and marketing manager for multiple Humble Bundle brands, including Humble Books, Humble Software, and Humble Choice.

• Led major components of a multilingual web infrastructure project, enabling language support for EMEA, South America, Russia, and China, resulting in over 100,000 new organic users.

• Managed and executed weekly multi-channel campaigns for books, software, and subscriptions, overseeing copywriting and coordination across marketing emails, social media, website CMS updates, e-commerce updates, digital ads, and blog articles.

• Oversaw Humble Bundle's WordPress CMS operations—managing timelines, risks, testing, and release readiness across multiple content areas, storefronts, languages, and international markets.

• Updated WordPress templates and pages using HTML, CSS, and JavaScript; conducted UI tests, A/B tests, and storefront optimizations.

• Created content marketing strategy for Humble Choice (video game subscription service) and hundreds of bundles across manga, video games, TTRPGs, books, and software.

• Supervised and mentored three employees and managed an external advertising agency.

Online Marketing Specialist

Perfect World Entertainment, Redwood City, CA
Video Games - B2C

2019 — 2019

My responsibilities included:

• Planned and created digital marketing ads across Google Ads, YouTube, and display networks, including SEM, video, and visual campaigns.

• Managed paid media across multiple titles: Neverwinter (partnership with Wizards of the Coast), Perfect World Entertainment, Remnant: From the Ashes, Star Trek Online, Torchlight II (Nintendo Switch), and Torchlight III.

• Built Excel reports with PivotTables to prove ad spend ROI; presented monthly performance reports to executives.

• Supported the launch of three new products: Remnant: From the Ashes, Torchlight II for Nintendo Switch, and Torchlight III.

• Built SQL and Google Analytics dashboards for campaign performance tracking.

Community Manager

BANDAI NAMCO Entertainment America Inc., San Jose, CA
Video Games - B2C

2018 — 2019

My responsibilities included:

• Managed communities for three Bandai Namco video games, establishing two communities from inception.

• Produced copy for blogs, email newsletters, press releases, social media, and forums to increase player engagement and brand presence.

• Resolved front-end issues using browser developer tools; conducted cross-browser QA and supported alpha/beta releases.

Community Manager

Trion Worlds, Inc., Redwood City, CA
Video Games - B2C

2017 — 2018

My responsibilities included:

• Oversaw content planning, community management, and social media strategy for Defiance, Defiance 2050, RIFT, and Trove.

• Implemented a new social media platform to enhance ROI tracking and automate repetitive tasks, significantly increasing team efficiency.

• Attended industry events on behalf of the company to demo games and engage new players.

• Partnered with engineering to stage and deploy website changes; resolved front-end issues and performed extensive QA.

Marketing Coordinator

Mad Catz, San Diego, CA
Video Game Peripherals - B2B/B2C

2016 — 2017

My responsibilities included:

• Maintained and updated WordPress product and support pages utilizing HTML, CSS, and JavaScript to ensure accuracy and optimal user experience.

• Conducted comprehensive hardware and software quality assurance testing.

Community Coordinator

NCSoft West, Aliso Viejo, CA
Video Games - B2C

2015 — 2016

My responsibilities included:

• Diagnosed and resolved CMS front-end issues, correcting layout and template errors.

• Performed cross-browser quality assurance across community and web platforms.

Community Manager & Web Developer

Sony Online Entertainment, San Diego, CA
Video Games - B2C

2011 — 2015

My responsibilities included:

• Oversaw community and content for 10+ titles including DC Universe Online, EverQuest, EverQuest II, EverQuest Next, H1Z1, PlanetSide 2, Star Wars: Galaxies, Vanguard: Saga of Heroes, Wizardry Online, and Dragon's Prophet.

• Managed game launches, expansions, and sunsetting of legacy MMOs, ensuring smooth transitions and effective communications.

• Wrote hundreds of blog posts, forum posts, wiki entries, press releases, and social posts; created marketing copy and helped plan organic growth strategy.

• Oversaw a major partnership with Wikia (now Fandom) to create extensive wikis for each active game, coordinating between community, developers, and an internal game-scraping API.

• Ran weekly livestreams for titles including EverQuest II and Dragon's Prophet.

• Updated proprietary CMS templates and modules using HTML, CSS, and JavaScript; built microsites and implemented PlanetSide 2 API data displays.

• Led a CSS and asset optimization initiative that reduced front-end weight by approximately 2GB.

• Attended industry events to promote games to players and press.

Earlier Career - Web Designer

Alachua County BOCC, Country Financial, Michigan State University, SpyderHost, Others; Various
Agencies, education, local government, small business - B2B/B2C

2004 — 2011

My responsibilities included:

• Designed and developed websites and landing pages for small businesses, non-profits, and large organizations using HTML, CSS, and JavaScript with Adobe Creative Suite, Shopify, Squarespace, Wix, and WordPress.

• Managed hosting, templates, metadata, mockups, and cross-browser troubleshooting.

• Crafted targeted SEO and SEM copywriting, consistently optimizing content for search performance.

• Managed paid media campaigns for multiple clients—including budgeting, ROI analysis, ongoing optimization, copywriting, and multimedia content creation across PPC, display, social, and video.

• Developed engaging content for special events, driving audience participation and brand awareness.

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