Community Engagement and Social Media at Crunchyroll

01 — Role

Led community and social for Crunchyroll's mobile games portfolio, managing a team of two social media specialists and serving as the direct interface between Crunchyroll's marketing organization and our Japanese development partners. Owned social strategy, content calendars, and community response across multiple concurrent titles, with quarterly social media budget oversight of ~$10,000.

02 — Games Portfolio

1. Mitrasphere — Supported launch; owned social and community content through release.

2. Princess Connect! Re:Dive — Team-led social copy under my editorial direction and management.

3. Grand Summoners — Team-led social copy under my editorial direction and management.

4. My Hero Academia: The Strongest Hero — Community Manager for the title after its addition to the portfolio.

5. Bloodline: The Last Royal Vampire — Led community and social preparation for launch.

03 — What I Owned

1. Launch communications. Coordinated launch windows across titles — announcements, community hype, asset drops, day-one support content.

2. Live-ops communications. Downtime notices, patch updates, sales, content drops, and event messaging across the full portfolio — the steady-state work of keeping multiple live games in clear communication with their players.

3. Cross-functional and cross-cultural coordination. Direct point of contact with Japanese developers during marketing meetings, translating development updates into community-facing communications, and feeding community sentiment back to dev teams.

4. Owned channels and website. Maintained the Crunchyroll Games website and partnered with the main Crunchyroll marketing team to secure internal ad placements on the flagship Crunchyroll site, expanding game visibility to the broader anime audience.

5. Budget management. Planned and allocated ~$10,000/quarter in social spend across the games portfolio.

6. Team leadership. Managed two social media specialists — editorial direction, workload balancing across titles, content review, and day-to-day guidance.

04 — More Information

At Crunchyroll Games, I played an extensive role in content and marketing, encompassing a wide range of responsibilities: writing, editorial management, cross-cultural coordination, budget oversight, and live operations response. This involved managing a portfolio of products where something was always being launched, updated, or requiring immediate attention. It is the best example of what it looks like to oversee this type of work from start to finish.